Branding @ 360: Corporate Consulting

Our corporate, or best practice, consulting services include assistance with corporate infrastructure, talent life-cycle management and preparing for growth.

Corporate Infrastructure

• Mission, Vision & Values Alignment.  Jeff Bezos wisely stated, “your brand is what people say about you when you’re not in the room.” Every touchpoint must align with your purpose, ethics, and approach. At 360, we help:
  • excavate your mission, vision, and values,
  • brand your unique point of difference, and
  • ensure these tie to your actions.
• Strategic Planning & Annual Operating Plans.  At 360, are proud to elevate, reposition, and cascade your strategic goals. We are known for:
  • branding team off-sites,
  • operationalizing key initiatives, and
  • spearheading innovation funnels aligned with your values.
• Board & Committee Structure Design.  Your strategic goals and key initiatives lay the foundation for your Boards and Committees. Some Boards are ad-hoc while others require an ongoing commitment. At 360, we have experience:
  • aligning support,
  • preparing for changes to bylaws, and
  • guiding the multi-phased approach.
    
    

Talent Life-Cycle Management

• Executive Recruitment.  At 360, we are experts in executive recruitment.  We partner with you to acquire exceptional talent to elevate your organization. Through our hands-on approach, we embrace extensive research, leaving no stone unturned.  We engage candidates throughout the process and beyond.  We work with and represent you as we bring the search to a successful close.  Beyond our comprehensive process, we are known to help you roll out the red carpet with a focus on serving as a brand ambassador and talent advisor.
• Effective Onboarding. The first 90 days of any new role are critical to setting employees up for success. Tied to your mission, vision, and values, effective onboarding lays the path for future success by defining expectations, accountabilities, and goals. As the adage goes, “nobody rises to low expectations.” Onboarding plans may include synchronistic and asynchronistic training to share the vision and tie actions to values, along with key milestones, deliverables, and formats for assessing success.
• Impact Expansion.  With a “lift as we rise” approach, 360 is engaged by organizational leadership seeking to broaden and deepen their impact while ensuring brand consistency.  We are proud to help establish, brand, and operationalize their vision through cascaded goals, effective delegation structures with accountability measures, and reputation building externally facing communication vehicles, including formal presentations, social media, and digital materials. With the goal of delivering more value in less time, we have a unique passion for identifying ways these leaders can effectively leverage technology to improve speed.

Preparing for Growth

• Start-up Launch & Branding Resources.  At 360, we help budding entrepreneurs define, apply, and strengthen your brand while positioning you to reach your desired target audience, whether: obtaining private equity funding, expanding your network, or targeting a select industry.  Currently, we are serving professional service, risk management, safety & security, operations, marketing, and retail sector clients.
• Designing Innovation Funnels.  The path to growth is paved with distractions, so it’s critical to stay focused on the priorities that will make the biggest impact the fastest.  Both in-house and as advisors, the 360 team is experienced in designing and facilitating stage gate processes to prioritize and allocate resources accordingly.
• Marketing Material Realignment.  At 360, we bring your brand to life across touchpoints, including job descriptions, position specifications, interview materials, website copy, executive biographies, social media profiles, presentations, and press releases.

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